EF Floristry

Last updated: 18th December 2025

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1. Introduction

EF Floristry is committed to protecting your privacy and personal data.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you:

• Visit our website

• Place an order

• Contact us

• Use our services

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2. Who We Are

Business name: EF Floristry
Data controller: EF Floristry
Location: United Kingdom
Contact email: emily@ef-floristry.co.uk

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3. What Personal Data We Collect

We may collect the following personal data:

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3.1 Information You Provide

• Name

• Email address

• Phone number

• Billing and delivery address

• Order details and preferences

• Messages sent via contact forms or email

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3.2 Automatically Collected Data

• IP address

• Browser type and device information

• Pages visited and time spent on the website

(This data is collected via cookies - see our Cookie Policy.)

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4. How We Use Your Personal Data

We use your personal data to:

• Process and fulfil orders

• Communicate with you about your order or enquiry

• Provide customer support

• Improve our website and services

• Comply with legal and accounting obligations

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We only use your data when we have a lawful basis to do so.

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5. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

• Contract: To fulfil your order or service

• Legal obligation: For tax and accounting records

• Legitimate interests: To operate and improve our business

• Consent: For marketing communications and non-essential cookies

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You may withdraw consent at any time.

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6. Marketing Communications

We will only send marketing emails or messages if you have:

• Explicitly opted in, or

• Are an existing customer and the marketing relates to similar products

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You can opt out at any time by:

• Clicking the unsubscribe link in emails, or

• Contacting us directly

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7. Sharing Your Data

We may share your data with trusted third parties, including:

• Payment processors

• Delivery and courier services

• Website hosting and e-commerce platforms

• Accounting or bookkeeping services

These third parties only process data on our behalf and are required to keep it secure.

We do not sell your personal data.

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8. International Data Transfers

If any third-party services store data outside the UK, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations

• Standard contractual clauses

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9. How Long We Keep Your Data

We only retain personal data for as long as necessary:

• Order and transaction data: up to 6 years (legal requirement)

• Marketing data: until you withdraw consent

• Enquiries: up to 12 months

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10. Your Data Protection Rights

You have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Restrict or object to processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact us using the details below.

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11. How We Protect Your Data

We take appropriate security measures to protect your personal data, including:

• Secure systems and platforms

• Limited access to personal information

• Reputable third-party service providers

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12. Cookies

Our website uses cookies. For more information, please see our Cookie Policy.

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13. Complaints

If you are unhappy with how we handle your data, please contact us first so we can resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO):

• Website: ico.org.uk

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14. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.

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15. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

EF Floristry
Email: emily@ef-floristry.co.uk